---
type: Web Page
title: "Why sustainability is a lot like teenage sex…"
canonical: https://jimcarroll.com/2014/02/why-sustainability-is-a-lot-like-teenage-sex/
updated: 2014-02-18T21:42:39+00:00
---

# Why sustainability is a lot like teenage sex…

From my keynote in Orlando this morning, for a keynote on sustainability.

Some folks have asked for the bullet points, since it makes for quite a bit of  fun from the stage.

So here we go: why is sustainability a lot like teenage sex?

![NatureWorks](/wp-content/uploads/2014/02/NatureWorks-300x225.jpg)

- no one is sure what it is, but they hear that its great

- everyone thinks that everyone else is doing it

- those who say they are doing it are probably lying

- the few who are doing it aren’t doing it very well

- everyone hopes it will be great when they finally do it

- once they start doing it, they’ll discover that it is going to take a while to figure out how to get really good at it

- and they’ll realize that they’ll have to try to discover a whole bunch of new methods of doing it to really figure it all out