What’s hot? Search phrases from the week of October 8, 2012

I haven’t done of these posts in a while — it’s a semi-regular summary of 10 of the most recent search phrases that resulted in people discovering information in my blog through the last week.

It’s a useful way to see what people around the world might be thinking about, or some of the issues that are top of mind. It’s also a great way to discover some of the unique blog posts throughout my site — with well over 1,000, there’s a lot of useful content in here that you might not find.

You might consider buying a copy of my book, The Future Belongs To Those Who are Fast — it’s a great compendium of the best of these posts from over 10 years of blogging!

You can see some other What’s Hot entries here.

I use some fabulous Web site tracking software — notably Woopra and OpenTracker — both of which give me *real time* insight into what people are discovering on my site, so it’s pretty easy to pull this information together. Here we go:

• a search for “what trends are driving today’s consumer” led to the Consumer & food category of my blog; it leads to a whole series of blog posts that focus on these issues
• someone in India looking for “innovations in retail” was led to the post “Creativity, trends and innovation in retail, packaging and consumer goods“, a post from 2005 that still bears powerful relevance to what is happening in these sectors today
• from South Africa, a search for “futuristic trends in agriculture” led to “10 Big Trends for Agriculture” — a post I wrote many years ago but which continues to be one of the most popular pages on my Web site. And even though it was written in 2005, it still remains powerfully relevant today. I do a LOT of keynotes in the agricultural sector
• over in Belgium, someone was looking at Google for “new trends in fitness and wellness.” They hit a relatively new post I did earlier this year, “Trend Report: The Future of Health, Fitness and Wellness“
• from Cincinatti, a search for “latest trends in the property and casualty insurance industry” led to “The insurance industry in 2015” , a concise overview of how this industry is undergoing dramatic and fast paced change
• in Indiana, someone searching for “10 ways to kill innovation (or what not to do)” found the blog post “10 Surefire Ways to Destroy Innovative Thinking,” one of the most favourite blog posts I’ve ever written
• a search for “fast food industry trends” from someone in Louisiana led to my blog post, “The BIG food industry trend for 2012: Bold Goals, Big Bets“
• If only I had a dollar for each search done where people from the US end up on my site for information on future healthcare trends. A search from a major US pharma company for “key trends business us healthcare market led to “10 major health care / pharmaceutical trends“, a really concise summary of the scientific, technological and other trends that are transforming the sector
• Just moments after this search, someone from Florida was looking for “future healthcare trends“ , and they were led to a more comprehensive detailed post that gets a lot of traffic, Healthcare 2020: The Transformative Trends That Will REALLY Define Our Future
• and from the Philippines, a search for the phrase “Leaders are innovative and future – oriented. They focus on getting the job done” led to my blog post, “How future ready is your organization?” It provides some good insight on whether your organization is clearly aligned for what comes next — or is simply stuck in the here and now.

That’s 10 search phrases — and a simple summary of some great insight. Stayed tuned — more “What’s Hot” posts to come!

If you want to track analytics on your own Web site, I highly recommend both Woopra and OpenTracker. Fascinating insight!