---
title: "Rethinking Innovation in the Energy Sector"
canonical: https://jimcarroll.com/2012/09/rethinking-innovation-in-the-energy-sector/
updated: 2022-11-14T15:45:59+00:00
---

# Rethinking Innovation in the Energy Sector

Earlier this year, I was invited to open the Southern Gas Association in Austin, Texas. In the room, I had about 800 of the most senior executives in the natural gas industry in the US, including utilities, distributors, exploration companies, producers and suppliers. It was a pretty heavy-duty crowd. This was one of several high-profile events I led off in the energy sector — I was the opening keynote, for example, for the 2012 Accenture International Utilities and Energy Conference.

At the close of my talk, I reframed the concept of innovation for the group:

https://www.youtube.com/embed/O56jZyzMdEk

It’s a great little synopsis of how you can rethink the concept of innovation – run, grow and transform the business!