730AM, New Orleans, an audience of 4,500 executives. My keynote theme is “Today’s Trends – Tomorrow’s Opportunities.” I’m taking a look at the trends of Healthcare 2020 — the key trends that will provide for transformative opportunities in health care in the years to come. Trends that are unfolding today — one of them being the huge velocity behind wireless and mobile health applications, and the rapidity of changing patient / consumer behavior.
It’s a low-res video clip — I should have a higher quality version next week. But its worth a watch. (You need to turn the volume up!)
The statistics around mobile technology are, of course, well known, but worth repeating:
- It took two years for Apple to sell 2 million iPhones.
- It took 2 months for them to sell 2 million iPads!
- It took 1 month to sell 1 million iPhone 4’s!
- It took 1 day to sell 1 million iPhone 4s
- it’s estimated that Apple sold 5 million iPhone 4s’s in the first 4 days of release
But it’s what consumers are doing with these technologies that provide so much potential for innovation. With respect to health care, the numbers are quite staggering:
- 78% of consumers are interested in mobile health solutions
- medical and health care apps are 3rd fast growing category for iPhone and Android phones
- the Apple App store now has 17,000 health care related apps
- 60% of which are aimed at the consumer
What we have happening here is a massive trend in which people are changing their behaviours, actions, wellness, and day to day routines in which they actively manage their health circumstances through the personal digital assistants which are becoming an ingrained part of their lives.
Innovation is all about finding opportunity when business models change. The centuries old relationship between doctor and patient is changing in a massive way — driven with increased velocity by mobile and wireless technologies. This is HUGE.
This is a huge trend, and will probably provide one of the biggest areas for innovation in the world of health care out to the year 2020. I just wrote about this in a recent blog post – read “When Silicon Valley takes over health care innovation” for more.