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# Association CEO's - Are you thinking big enough?
**URL:** https://jimcarroll.com/2011/04/association-ceos-are-you-thinking-big-enough/
Date: 2011-04-14
Author: JimCarroll
Post Type: post
Summary: As an association executive, are you thinking BIG enough? That’s the challenge I raise in a forthcoming article for the April / May CSAE Association publication, due out in print any minute. You can get a sneak preview right now! Here’s how I close the article. There is a lot of transformative change that is […]
Categories: Articles, Associations, Leadership, Think Big
Tags: "business model", "meetings industry", accelerated innovation, analytics, Association, association publications, associations, business models, CEO
Featured Image: https://jimcarroll.com/wp-content/uploads/2011/04/CSAE-ThinkBig.jpg
---
As an association executive, are you thinking BIG enough?
That's the challenge I raise in a forthcoming article for the April / May CSAE Association publication, due out in print any minute.
You can get a [sneak preview](/wp-content/uploads/2011/04/2011-aprmay-CSAE.pdf) right now!
[caption id="attachment_8314" align="alignright" width="280" caption="How small is your world? Are you thinking BIG enough?"][/caption]
Here's how I close the article.
*There is a lot of transformative change that is underway. This is no time to think “small.” This is the time in which you need to be thinking “big.” How “small” is your world? Do you have a narrow view of opportunity? The reality is that right now, thinking BIG in terms of opportunity and the future will be crucial to your future success.*
*What does that does it mean for your future? In the old days, companies had “industries” that they worked within, “markets” that they sold into, and “business models” that they pursued. Assumptions that drove their decisions. And associations that represented them in a world that moved relatively slowly.*
*Every single assumption that you might have about your future could be wrong. Challenge those assumptions, think about the rapidity of future trends, innovate — and you’ll find the growth opportunities that seem to elude so many others.*
Think about this NOW!
---
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