What’s hot? Search phrases for December 13, 2010

Here’s another week of unique insight from my blog tracking tool, that links the search phrases that people used to find a page on my site.

This is week #3. This is proving to be a great tool for those who track my site to discover some of the information buried in several thousand blog posts — and might provide you with a unique way of thinking about future trends or innovation!

First is the search phrase that was used on Google, Bing or some other search engine — then a bit of commentary that includes the Web page on my site that the phrase led to.

• “Innovative bottle caps structure trend” – this search came out of Google’s China search engine, and led them to my “Coping with Ketchup – Innovating in a Fast World” post from 2005. This was a fun little post, having to do with what happened when an upside down ketchup bottle made it into our house – I began to build a story and entire speech topic around the “Coping with Ketchup” phrase
• “What are the key innovations and technologies for 2010” – led to my “14 key innovation strategies for financial advisors and financial organizations” post, which captures the essence of those trends — mobile, location intelligence and social networks all coming together in a fast blur!
• “Social networking” – speaking of social networking, this search phrase led to my “Why Social Networking is Like Teenage Sex!” blog post
• “Rock documentaries list” – this led to my “10 Most Important Innovation-Themed Rock Documentaries of All Time“. Did you know I once had two short term gigs as a temp-roadie for KISS? Those were the days!
• “Pictures of accountants” – in Google Images, a search for a picture of an accountant leads to the post “Accounting Beyond Accountability“, which provides a little bit more info on my unique background, and which provides even better insight into “The New Face of Manufacturing”
• “Rules for working at home” — to what I think is one of my best posts – “10 Rules for Working at Home“. This October, I passed by the 20 year mark in terms of working full time out of a home office!
• “Pharmaceutical consumer trend” – led to the post, “10 major health care / pharmaceutical trends“, which provides a great summary of how this industry is shifting. I’ve done quite a few pharma-oriented keynotes recently, including for Pfizer and Johnson & Johnson
• “Globalization” – resulted in the blog post, “High velocity globalization, massive markets, major trends.” This was a blog post done just a few weeks before the major market meltdown of autumn 2008. Yet the essence of these trends still holds true today
• “speack upside down”- a misspelled search led to “Can we talk upside down innovation” which is a great little post about partnership-oriented innovation. Maybe they were looking for something else, but this is still a useful post if you want to challenge yourself as to how you think about innovation.
• “Start small and scale fast” – led to “Think Big, Start Small, Scale Fast” which is my mantra for innovation

You can look at prior weeks reports under the “What’s Hot” category of my blog.