It was a busy September, with keynotes and leadership events for the likes of PPG, the Utah League of Cities and Towns, St. Joseph’s Health Center, Transcontinental Media, the Ohio League of Bankers, the Illinois League of Financial Institutions, the Minnesota Hospital Association CEO Summit, Allied Solutions and many other events.
A common theme for many of the keynotes I’ve given for senior executive events at these groups has been the focus on ‘what do world class innovators do that others don’t do?” In that context, there are several key themes I’ve been relentless on:
- fast beats big: we have never lived in a period of time that has involved such rapid change with business models, competitive landscapes, product and service innovation, challenging consumers, a new political dynamic, and countless other new realities. World class innovators are those who move fast, get things done, and keep getting things done.
- bold beats old: all around you right now, there are countless numbers of people and organizations who are out to mess up your business model. They’re making bold steps, aggressive moves, and big decisions. This is not a time for timidity; it’s a time for BIG ideas and the pursuit of the offbeat
- velocity trumps strategy: careful strategic planning can be a critical step in adapting to the future, but in some areas, things are happening so fast that you can’t take the time to strategize: you just need to jump in and go. That’s experiential capital it’s one of the most important investments that you need to be making now. Understand what it is, and why you need to be investing in it NOW.
- flexibility beats structure: successful innovators have mastered the ability to form fast teams: they know their that their ability to quickly scale resources to tackle fast emerging opportunities or challenges are the only way that they can win in the future. They avoid the organizational sclerosis that bogs too many organizations down
- disruptors destroy laggards: step into any industry, and there are people who are busy messing about the fundamental business models which have long existed. Start your own disruption before you find yourself disrupted
- connectivity is the new loyalty: with the forthcoming dominance of mobile technology in everyday lives, everything you know about customer relationships is dead. Right now, it’s all about exploring and building new relationships throughout the mobile data cloud in which the customer lives. If you don’t get that, your brand is dead.
- location is the new intelligence: with connectivity comes location, which results in new applications, business models, methods of customer interaction, and just about everything. If you don’t have a location strategy for your business, you really don’t understand how quickly your world is changing around you
For more on this thinking, check out the ‘innovation’ tag on my blog.