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title: "Keynote: Illinois Council of Conference & Visitors Bureaus – The Future of Tourism: Innovation in Destination Marketing"
canonical: https://jimcarroll.com/2010/02/keynote-illinois-council-of-conference-visitors-bureaus-the-future-of-tourism-innovation-in-destination-marketing/
updated: 2026-07-19T22:46:46+00:00
---

# Keynote: Illinois Council of Conference & Visitors Bureaus – The Future of Tourism: Innovation in Destination Marketing

Jim Carroll delivered a keynote for Illinois Council of Conference & Visitors Bureaus in February 2010. As digital and social media began reshaping how travelers chose destinations, Jim explored the innovation trends tourism and destination marketing organizations needed to align to.