---
title: "Innovator’s fail faster!"
canonical: https://jimcarroll.com/2009/07/innovators-fail-faster/
updated: 2019-09-15T17:24:19+00:00
---

# Innovator’s fail faster!

There’s quite a bit of traffic on my clip about the importance of innovation with social networking.

https://www.youtube.com/embed/4zgxcMZ4yf8

The experience learned here links back to a point I often talk about in my keynotes about the reality of innovation:

- Innovators fail fast.

- Innovators who fail fast learn faster.

- Innovators who learn faster from faster failure master faster markets.

- Innovators master faster markets because they master fast failure

I was on a planning call with the CEO of a large global company that is having me in for a leadership meeting in the fall. We discussed the reality of his industry — very rapid change in terms of branding, infrastructure, competition, business model evolution, customer loyalty and expectations.

You name it — they’re in a whirlwind of change.

And it’s their ability to learn from their faster failures that will help them to master this hurricane of change.

Fail fast!