“What am I going to do today to kill new ideas?”

Here’s a video clip from a recent keynote in Las Vegas.

I was on stage in front of an audience of 4,000, speaking for a global organization.

In this clip, I’m speaking about the challenges that organizations face with innovation — and in particular, the fact that every organization has people who wake up each day and ask themselves, “what can I do today to kill innovation?”

Do such people exist? Are there really attitudes like this out there with such high-velocity change in the economy out there? You’ll realize the answer to this question is yes, as soon as you hear the list of the “innovation killers.”

Think about what they say:

• “We’ve always done it this way”
• “It won’t work”
• “That’s the dumbest thing I ever heard”
• “That’s not my problem”
• “You can’t do that”
• “I don’t know how”
• “I don’t think I can”
• “I didn’t know that”
• “The boss won’t go for it”
• “Why should I care?”

I challenge the audience with this issue, and get them thinking about the need to innovate — faster — to keep up with rapidly evolving trends.