---
title: "When do you innovate?"
canonical: https://jimcarroll.com/2009/04/when-do-you-innovate/
updated: 2021-12-31T14:48:05+00:00
---

# When do you innovate?

The *New Yorker* has a great article out, “Hanging tough,” about how some companies choose to ensure that they stay innovative in recessionary times.

That’s the theme I’ve been focused on for the last 8 months on stage. Here’s a clip from a recent Las Vegas event for a global organization, addressing the theme, “**Innovators get out in front of the recessio**n”

https://www.youtube.com/embed/aOcvujuNglI

People seem to be catching on to the idea that now is not the time to hunker down, but to push forward, innovate, change and adapt.

- New Yorker article, “Hanging tough” http://www.newyorker.com/talk/financial/2009/04/20/090420ta_talk_surowiecki?yrail