---
type: Web Page
title: "Innovation, the auto industry and the new reality"
canonical: https://jimcarroll.com/2008/11/innovation-the-auto-industry-and-the-new-reality/
updated: 2020-02-23T11:30:41+00:00
---

# Innovation, the auto industry and the new reality

I’ve been talking to my clients for years about the problems with the auto industry manufacturing model, comparing the slow, ponderous mass-manufacturing techniques of Detroit to the faster, more nimble overseas competitors.

I dug this clip out from my July 2008 keynote in Sydney, Australia — it’s a good, quick hit on the different approaches to innovation in manufacturing.

https://www.youtube.com/embed/6741FW6Wngs

Way back in 2003, I started talking about the “car company of the future,” in the context of a “Google car.” The clip seems timely now, as does a posting in July related to the video clip.

- read [Faster is the new fast: also in auto](/2008/07/faster-is-the-new-fast-also-in-auto/)