---
type: Web Page
title: "Caterpillar: Moving Upscale – Partnership Strategies and Avoiding Commoditzation"
canonical: https://jimcarroll.com/2006/09/caterpillar-moving-upscale-partnership-strategies-and-avoiding-commoditzation/
updated: 2019-04-20T23:53:11+00:00
---

# Caterpillar: Moving Upscale – Partnership Strategies and Avoiding Commoditzation

Jim addressed their global dealers meeting to provide insight into the unique and innovative ways that they could enhance customer relationships to reduce the risks of product commoditization

![](/wp-content/uploads/2019/03/FastSlow.jpeg)