---
title: "“Time for a CRM tune-up”"
canonical: https://jimcarroll.com/2003/08/time-for-a-crm-tune-up/
updated: 2003-08-04T19:44:04+00:00
---

# “Time for a CRM tune-up”

The article issue of *Contact* magazine features my article about why so many customer relationship management projects fail: — “*By and large, those who got involved with CRM approached it as a technology project, not as a key business strategy …. technology is a very small part of the equation, CRM is really about a significant change to the corporate culture*.”

Read the Adobe Acrobat version [ ![adobe.gif](/wp-content/uploads/2003/08/adobe2.gif)  article ]