Pepsi now devotes 1/3 of its advertising budget to interactive and social media

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Time to play!

For years, I’ve been advocating that when it comes to innovation, we need to let people “play,” whether with new technology, business models, work/life issues or other aspects of their life.

Turns out that a subsidiary of LEGO believes the same thing, as outlined in this Singapore ComputerTimes article. Except they take “play” a bit further. [ link ]

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